In the early 1970s, a captivating fashion moment emerged as nostalgia-driven youth delved into vintage styles. During challenging times, fashion often looks back for inspiration, and circa 1972, this retrospective approach yielded a vibrant cultural explosion. Think Glam Rock, David Bowie, flowing maxi dresses, glittering accessories, and platform shoes—all part of the zeitgeist. Virginie Viard astutely identified this intersection of the ’70s and the ’20s at Chanel. Her runway took us to Deauville’s boardwalk, where models donned oversized straw sun hats with turned-back brims, maxi ensembles, and suede platform boots. It evoked the allure of David Bowie and the stardust magic of beachside walks.

Viard’s collection skilfully blended Gabrielle Chanel’s spirit from the 1920s with hints of Karl Lagerfeld’s languid ’70s influence. Against a digital beachscape projection, her designs resonated, unencumbered by the star power of Brad Pitt and Penélope Cruz in a pre-screened short film. Drawing from Chanel’s revolutionary jersey heritage, Viard seamlessly translated it into modern knitwear—belted cardigan suits and long-line coats—while chiffon prints echoed a fluttery, vaguely ’30s-via-’70s aesthetic. For the first time, Viard achieved an effortless connection with Chanel’s original mission: to create chic, accessible clothing for contemporary women.