Alejandra Alonso Rojas SS 2025

Alejandra’s collection was a vibrant dance between elegance and daring, infused with her Spanish roots and a fresh, modern edge. Drawing heavily from Madrid’s rich tapestry of colours and culture, the runway was a kaleidoscope of bright blues reminiscent of the city’s skies, alongside fiery fuchsias, reds, and golden yellows—an ode to traditional bullfighting outfits and her own childhood memories. 

Rojas’ craftsmanship was on full display, with hand-dyed Japanese Shibori techniques stealing the show in airy caftans and punchy pink bias dresses that felt playful but oh-so-chic. The collection’s monochromatic black looks, subtly adorned with jacquard prints, added a sharp contrast, underscoring her knack for playing with texture and fabric in a way that feels anything but flat.

Inspired by her father’s tailored suits, Rojas brought sleek tailoring to the mix, adding her own twist with pieces like a red skirt suit and a herringbone motif crafted using Shibori. It’s all about slow fashion here—pieces designed with versatility in mind, perfect for mixing, matching, and moving from day to night without missing a beat.

In essence, Alejandra Alonso Rojas’ Spring 2025 collection was a masterclass in blending heritage with innovation, seamlessly weaving tradition into the fabric of contemporary fashion. With her keen eye for detail and a commitment to artistry, Rojas delivered a standout lineup that felt both timeless and refreshingly new.

What did you think of the collection? Any favourite pieces or looks?