Miuccia Prada and Raf Simons, always right on time, are back at it again—this time throwing some major side-eye at the whole “algorithm” situation. And honestly, they couldn’t have picked a better moment. Just days after Meta finally decided to tweak Instagram’s settings for teen users (under a bit of pressure, mind you), Prada and Simons sent a message of their own about the algorithmic rabbit hole we’re all living in.

Backstage, Prada made a point that hit hard: “It seems like we’re being guided by algorithms, and everything we like or know is just being fed to us by someone else.” She wasn’t exactly wagging a finger or yelling “down with tech!”—but you could feel the skepticism. I mean, even Prada and Simons can’t just ignore the beast that is social media. Case in point: South Korean boy band Enhypen had fans lined up outside, and yes, they were blowing up everyone’s phones (because what else would the internet do?). But still, the runway gave off major vibes that Prada and Simons aren’t fully buying into this “Filterworld” situation—a term coined by Kyle Chayka in his book about how everything gets flattened into the same old aesthetic on social media.

This Prada show? It was absolutely bananas in the best way. Think outer-space superhero meets BDSM cowboy—goggle hats, porthole skirts, skirts hanging off harnesses, and one with long white leather fringe for that extra drama. And at its core? Sportswear. But not the straightforward kind—oh no, this is Prada we’re talking about. Shirt collars and hems were bent at weird angles thanks to some hidden wires, and pants came with trompe l’oeil belts sitting way below the waist. Every shoe was a surprise, with many throwbacks to past collections sneaking in. 

There wasn’t exactly a clear “theme” this time, and yeah, that was the whole point—even if it left the audience a little puzzled (overheard: “What was that?”). Prada herself felt it too. “I was much more nervous than usual for this show,” she admitted. “We approached it differently—no three or four big themes, just doing the whole thing our way.”