“We’re in the ‘endcore’ now.” That’s what greeted me when I scanned the QR code on the newspaper sitting on my seat at the Miu Miu show. After a full month of fashion shows, it took something special to grab my attention, and *Endcore* managed to do just that. The essay, written by Shumon Basar, author of *The Extreme Self* (2021), dives into questions of individuality—or the modern lack of it—echoing themes explored by Miuccia Prada and Raf Simons at their recent Prada show in Milan.

In *Endcore*, Basar describes a collective sense that long-held, fundamental truths are unraveling. He writes, “We feel like The End is near, like an asteroid is racing toward us; but weirdly, it never quite hits. So we wait. Endcore… it’s a verb, a condition, a texture of the present. It’s a disquieting sensation that we’re in a post-everything era—not just post-modern, but post-everything.”

This kind of philosophical musing is right up Miuccia Prada’s alley. The newspaper, envisioned by artist Goshka Macuga, was filled with QR codes linking to different texts. While Prada herself dismissed any direct connection between the art project and her collection, it’s hard not to draw parallels.

The collection itself played into this “endcore” mindset with undergarments styled as outerwear, like white cotton slips with bold sequined embroideries. There were also sporty track suits, cutout swimsuits, and private-school uniform vibes, with geometric prints that gave a nod to a simpler time in the brand’s history—spring 2005, to be exact. It was a playful mix of elements that didn’t traditionally fit together but somehow worked. Think waitress dresses paired with Western belts, or vintage-inspired slips worn alongside sporty bikini tops. This chaotic blend perfectly mirrored the anything-goes attitude of the moment.

And in true Miu Miu fashion, surprise guests walked the runway, including Hilary Swank and Willem Dafoe. Because why not?