Kate Barton, a Gen Z’er to her core, knows exactly how her generation scrolls, clicks, and buys. Instead of a traditional runway show, she tapped her crew—including Winnie Harlow, Kysre Gondrezick, and Dee Ocleppo Hilfiger—to model her Fall 2025 collection straight to Instagram. “This season was all about showing real women and showing it through social media,” Barton explained. No bells, no whistles—just scroll-stopping looks.

It’s a savvy move, considering Barton designs for the Instagram It-girl.

 Her loyalists include Summer House stars like Paige DeSorbo and Amanda Batula, always chasing that “wow moment” for their feeds. But it’s not just her chrome statement pieces catching eyes—Barton knows basics are the bread and butter of staying in business. Enter this season’s understated additions: button-ups, gray sweaters, and even jeans. (Yes, jeans.) Of course, she made sure they could still flex a little Barton attitude with chrome hook magnets for accessorizing.

“I want to wear my clothes, and I want other women my age to wear them. That means keeping the price accessible,” Barton said. Expect her handbags and going-out dresses to be priced like high street favorites—think Reformation chic without the sticker shock.