Max Mara – Spring 2027

There are clothes you look at and immediately understand. And then there are clothes that make you think about your own wardrobe, which, honestly, can be much more dangerous. Because somewhere between the first camel coat and the last black dress at Max Mara, I started thinking about belts. Not in the boring accessory of the season kind of way. More like: why are we so obsessed with pulling things in? Why do we spend all this time making clothes bigger, softer, looser, more comfortable — only to take a belt and say, actually, no. Here.

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Etro – Spring 2027

There was something about walking into the Etro show and seeing a field of wheat sitting beside a concrete runway that made me think, okay, I know where this is going. Except I didn't. And actually, that's probably the point. Because Etro has always been a house that wears its references on the outside. Paisley, embroidery, jacquard, colour, travel, a little bit of bohemia, a little bit of romance — all those things we've come to associate with the Etro universe. You usually know where you are almost immediately.

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