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Tory Burch – Spring 2027

There is something about this Tory Burch collection that made me want to stop thinking for a minute.
Which, for me, is saying something.
The clothes arrive against this deep teal room with a rusty red floor, and immediately everything feels slightly cinematic — coral, mustard, turquoise, burgundy, pale yellow, little flashes of gold, flowers everywhere, embroidery everywhere, things hanging off the body and around the body and occasionally looking like they might have been picked up on the way to the show.
And then there is the belt.
The belt is everywhere.

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Kate Barton – Spring 2027

Kate Barton went on holiday. She packed the metal hardware, the sequins, a few flowers… and apparently decided everything should be pastel.
A softer side of Kate Barton for SS27 — where engineered draping meets roses, satin, candy colours and the occasional poodle in a handbag.
Is it still Kate Barton?
Honestly… yes.
Just having considerably more fun.

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Tommy Hilfiger – Spring 2027

There is something very comforting about Tommy Hilfiger.
The rugby shirt. The blazer. The pleated skirt. The loafers. The baseball cap. The slightly ridiculous idea that you might, at any moment, be expected to attend a yacht club meeting.
You know the clothes.
You probably owned some version of them. Or your brother did. Or your father. Or that boy at school who somehow looked annoyingly good in a rugby shirt while the rest of us looked like we were going to PE.
And this collection doesn’t really try to escape any of that.
Instead, it makes everything a little too big.

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Proenza Schouler – Spring 2027

There is something very Proenza Schouler about making clothes that look as though somebody has spent an unreasonable amount of time figuring out exactly how they should be put together.
Which, obviously, is the point.
Proenza has always been interested in construction — the stuff underneath the stuff, the way a garment twists, folds, hangs, wraps, gathers, cuts across the body. Not decoration for decoration’s sake. At least that’s the idea.
So naturally, this collection gives us zebra.
Not normal zebra, thankfully. That would be far too easy.
This one is crumpled and abstracted and appears in a cloqué coat, a bias-cut dress, a crochet set and a wrap skirt, which is actually quite clever because the print keeps changing depending on how the fabric is being constructed. It’s less animal print and more what happens if animal print gets a degree in architecture.

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Diane Von Furstenberg – Spring 2027

Diane von Furstenberg, colour, skin, platforms, and the slightly complicated business of being yourself.
I have always liked the idea behind Diane von Furstenberg more than I have liked the idea of Diane von Furstenberg as a fashion institution.

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BLUR 2 FINAL

Please Stop Telling Me How To Dress

There is a very particular moment when you realise you have been told how to be yourself by approximately 4,000 people you have never met, usually somewhere between TikTok, Instagram and a badly lit bathroom mirror. Find your aesthetic. Build a capsule wardrobe. Discover your personal style. Dress for your body. Find your colours. Know your style archetype.

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