Alejandra Alonso Rojas Fall 2025

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Travel has always been fashion’s most seductive accomplice—the great enabler of reinvention, the ultimate aesthetic reset button. This season, Alejandra Alonso Rojas found herself spellbound in Japan. A family trip to Tokyo, Kyoto, Nara, and Osaka turned into something deeper than sightseeing; it became a study in precision, a meditation on craftsmanship. “I was just so struck by how well everyone dresses,” she said, still in awe.

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Alejandra Alonso Rojas SS 2025

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Alejandra’s collection was a vibrant dance between elegance and daring, infused with her Spanish roots and a fresh, modern edge. Drawing heavily from Madrid’s rich tapestry of colours and culture, the runway was a kaleidoscope of bright blues reminiscent of the city’s skies, alongside fiery fuchsias, reds, and golden yellows—an ode to traditional bullfighting outfits and her own childhood memories.

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