"We're in the 'endcore' now." That’s what greeted me when I scanned the QR code on the newspaper sitting on my seat at the Miu Miu show. After a full month of fashion shows, it took something special to grab my attention, and *Endcore* managed to do just that. The essay, written by Shumon Basar, author of *The Extreme Self* (2021), dives into questions of individuality—or the modern lack of it—echoing themes explored by Miuccia Prada and Raf Simons at their recent Prada show in Milan.