Prada Fall 2026

There was a time—wasn’t there?—when designers stood up and issued commandments. Skirts shall be short. Shoulders shall be bold. Thou shalt obey. It all felt so clean, so decisive. So… unrealistic. Because in real life? I stand in front of my closet at 8:07 a.m. holding two completely incompatible things thinking, Can I make this work? Do I even care? At Prada, Miuccia Prada and Raf Simons weren’t interested in diktats. They were interested in that exact closet spiral. “What do I wear with what? What is possible? Can I do it another way?” Simons said backstage. And honestly? That’s the real runway. The one in your bedroom, five minutes before you’re late. To make the point, they cast just 15 models. Each wore four layered looks. Sixty exits in total—but recycled, reworked, peeled back in front of us. At first it felt confusing. Wait, didn’t we just see that coat? But then it clicked. Oh. OH. It’s the same woman, the same pieces, just… rearranged. Not a fashion fantasy. A wardrobe. A life.He said he was struck by the beauty of the objects. The craft. The durability. The fact that something we dismiss as “dark” was actually… luminous. Careful. Considered. Made to last. “They really weren’t so dark at all,” he said. And you could feel the subtext. We overlook things that aren’t loud. We confuse discretion with dullness. We move on too fast. Which, honestly, feels very Max Mara.

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Prada Fall 2025

After the Prada show, a photographer—cheeky, exasperated, perhaps both—asked what, exactly, Miuccia Prada and Raf Simons had been up to this season. When the answer came—“interrogating femininity,” specifically, “what is feminine beauty today?”—he snorted: “Er, double Ds.” It was a joke, obviously, but not an inaccurate one. Idealized beauty remains the defining obsession of our age, only now it’s purchasable—nipped, tucked, lasered, and filtered into a kind of eerie digital perfection, a symmetry so precise it could only exist in the uncanny valley.

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Prada Spring 2025 Ready-To-Wear:

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Miuccia Prada and Raf Simons, always right on time, are back at it again—this time throwing some major side-eye at the whole "algorithm" situation. And honestly, they couldn't have picked a better moment. Just days after Meta finally decided to tweak Instagram’s settings for teen users (under a bit of pressure, mind you), Prada and Simons sent a message of their own about the algorithmic rabbit hole we’re all living in.

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