Kate Barton, a Gen Z’er to her core, knows exactly how her generation scrolls, clicks, and buys. Instead of a traditional runway show, she tapped her crew—including Winnie Harlow, Kysre Gondrezick, and Dee Ocleppo Hilfiger—to model her Fall 2025 collection straight to Instagram. “This season was all about showing real women and showing it through social media,” Barton explained. No bells, no whistles—just scroll-stopping looks.