Max Mara Fall 2025

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“I was trying to strike a balance between Jane Eyre’s iron-willed restraint and Catherine Earnshaw’s untamed, wind-swept ferocity—to find a woman who exists somewhere between these two emotional extremes.” That was Ian Griffiths’s pre-show thesis for a Max Mara collection that sought to bottle the stormy, windswept romance of the Brontëan heroines—high drama, but make it wearable.

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White shirt ‘Again’

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Ah, the white shirt—so deceptively simple, yet a mainstay of wardrobes from Milan to Tokyo, a garment that claims purity but is as laden with history and artifice as any Balenciaga runway show. It’s the great equalizer of fashion, effortlessly transitioning from the pressed perfection of Brooks Brothers to the disheveled charm of a Comme des Garçons deconstruction, all the while maintaining that aloof stance of something both crucial and utterly indifferent to the whims of trends. One might think of it as the Big Mac of garments—ubiquitous, reliable, but with the potential for gourmet refinement (even if, sometimes, it's best enjoyed as is, ketchup dripping, no curation necessary).

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